A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

  1. Kauffmann, E.
  2. Peral, J.
  3. Gil, D.
  4. Ferrández, A.
  5. Sellers, R.
  6. Mora, H.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2020

Alea: 90

Orrialdeak: 523-537

Mota: Berrikuspena

DOI: 10.1016/J.INDMARMAN.2019.08.003 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus