Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share

  1. Sellers-Rubio, R.
  2. Mas-Ruiz, F.
  3. Sancho-Esper, F.
Aldizkaria:
Journal of Wine Economics

ISSN: 1931-437X,  1931-4361

Argitalpen urtea: 2021

Alea: 16

Zenbakia: 2

Orrialdeak: 169-188

Mota: Artikulua

DOI: 10.1017/JWE.2020.52 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus