Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share

  1. Sellers-Rubio, R.
  2. Mas-Ruiz, F.
  3. Sancho-Esper, F.
Journal:
Journal of Wine Economics

ISSN: 1931-437X 1931-4361

Year of publication: 2021

Volume: 16

Issue: 2

Pages: 169-188

Type: Article

DOI: 10.1017/JWE.2020.52 GOOGLE SCHOLAR lock_openOpen access editor