Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
ISSN: 1931-437X, 1931-4361
Year of publication: 2021
Volume: 16
Issue: 2
Pages: 169-188
Type: Article
ISSN: 1931-437X, 1931-4361
Year of publication: 2021
Volume: 16
Issue: 2
Pages: 169-188
Type: Article