Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs

  1. Rienda, L.
  2. Ruiz-Fernández, L.
  3. Carey, L.
Aldizkaria:
Journal of Fashion Marketing and Management

ISSN: 1361-2026

Argitalpen urtea: 2020

Alea: 25

Zenbakia: 1

Orrialdeak: 117-132

Mota: Artikulua

DOI: 10.1108/JFMM-03-2020-0035 GOOGLE SCHOLAR
Datuen iturria: Scopus