Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs

  1. Rienda, L.
  2. Ruiz-Fernández, L.
  3. Carey, L.
Journal:
Journal of Fashion Marketing and Management

ISSN: 1361-2026

Year of publication: 2020

Volume: 25

Issue: 1

Pages: 117-132

Type: Article

DOI: 10.1108/JFMM-03-2020-0035 GOOGLE SCHOLAR
Data source: Scopus