An adaptive machine learning methodology applied to neuromarketing analysis: Prediction of consumer behaviour regarding the key elements of the packaging design of an educational toy

1. Juárez-Varón, D.
2. Tur-Viñes, V.
3. Rabasa-Dolado, A.
4. Polotskaya, K.

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DOI: 10.3390/SOCSCI9090162 GOOGLE SCHOLAR lock_openOpen access editor

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