An adaptive machine learning methodology applied to neuromarketing analysis: Prediction of consumer behaviour regarding the key elements of the packaging design of an educational toy
- Juárez-Varón, D.
- Tur-Viñes, V.
- Rabasa-Dolado, A.
- Polotskaya, K.
Revista:
Social Sciences
ISSN: 2076-0760
Any de publicació: 2020
Volum: 9
Número: 9
Tipus: Article
