Competitive strategies and firm performance: A comparative analysis of pure, hybrid and 'stuck-in-the-middle' strategies in Spanish firms

  1. Pertusa-Ortega, E.M.
  2. Molina-Azorín, J.F.
  3. Claver-Cortés, E.
Revue:
British Journal of Management

ISSN: 1045-3172,  1467-8551

Année de publication: 2009

Volumen: 20

Número: 4

Pages: 508-523

Type: Article

DOI: 10.1111/J.1467-8551.2008.00597.X GOOGLE SCHOLAR
La source de données: Scopus