Competitive strategies and firm performance: A comparative analysis of pure, hybrid and 'stuck-in-the-middle' strategies in Spanish firms

  1. Pertusa-Ortega, E.M.
  2. Molina-Azorín, J.F.
  3. Claver-Cortés, E.
Aldizkaria:
British Journal of Management

ISSN: 1045-3172 1467-8551

Argitalpen urtea: 2009

Alea: 20

Zenbakia: 4

Orrialdeak: 508-523

Mota: Artikulua

DOI: 10.1111/J.1467-8551.2008.00597.X GOOGLE SCHOLAR