The effect of collective brand on advertising productivity
ISSN: 0007-070X
Année de publication: 2016
Volumen: 118
Número: 10
Pages: 2475-2490
Type: Article
ISSN: 0007-070X
Année de publication: 2016
Volumen: 118
Número: 10
Pages: 2475-2490
Type: Article