The effect of collective brand on advertising productivity

  1. Mas-Ruiz, F.M.
  2. Sancho-Esper, F.
  3. Sellers-Rubio, R.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2016

Volume: 118

Issue: 10

Pages: 2475-2490

Type: Article

DOI: 10.1108/BFJ-01-2016-0032 GOOGLE SCHOLAR
Data source: Scopus