The Bundling Strategy: The One-Click Effect on Loss Aversion
ISSN: 1557-7554, 1096-3480
Année de publication: 2020
Volumen: 44
Número: 4
Pages: 704-712
Type: Article
ISSN: 1557-7554, 1096-3480
Année de publication: 2020
Volumen: 44
Número: 4
Pages: 704-712
Type: Article