The Bundling Strategy: The One-Click Effect on Loss Aversion

  1. Nicolau, J.L.
  2. Sellers, R.
Journal:
Journal of Hospitality and Tourism Research

ISSN: 1557-7554,  1096-3480

Year of publication: 2020

Volume: 44

Issue: 4

Pages: 704-712

Type: Article

DOI: 10.1177/1096348019876692 GOOGLE SCHOLAR
Data source: Scopus