Managing marketing decision-making with sentiment analysis: An evaluation of the main product features using text data mining

  1. Kauffmann, E.
  2. Peral, J.
  3. Gil, D.
  4. Ferrández, A.
  5. Sellers, R.
  6. Mora, H.
Revista:
Sustainability (Switzerland)

ISSN: 2071-1050

Ano de publicación: 2019

Volume: 11

Número: 15

Tipo: Artigo

DOI: 10.3390/SU11154235 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus