Calidad y rentabilidadanálisis del certificado Q en las cadenas hoteleras
ISSN: 1698-5117
Année de publication: 2012
Número: 34
Pages: 52-67
Type: Article
D'autres publications dans: Universia Business Review
Résumé
La implantación de sistemas de calidad aporta a las empresas beneficios internos y externos. Este artículo analiza la relación entre la certificación de calidad del Instituto para la Calidad Turística Española y los resultados y el tamaño de las cadenas hoteleras con presencia en España. Los análisis muestran que la certificación tiene efectos positivos en los resultados y que el tamaño de la cadena no es un factor importante para certificarse.
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