Calidad y rentabilidadanálisis del certificado Q en las cadenas hoteleras

  1. Tarí, Juan José
  2. Pereira Moliner, Jorge
Journal:
Universia Business Review

ISSN: 1698-5117

Year of publication: 2012

Issue: 34

Pages: 52-67

Type: Article

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Abstract

La implantación de sistemas de calidad aporta a las empresas beneficios internos y externos. Este artículo analiza la relación entre la certificación de calidad del Instituto para la Calidad Turística Española y los resultados y el tamaño de las cadenas hoteleras con presencia en España. Los análisis muestran que la certificación tiene efectos positivos en los resultados y que el tamaño de la cadena no es un factor importante para certificarse.

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