Crecimiento internacional de cadenas hoteleras vacacionales españolas desde una perspectiva globalun estudio de casos

  1. Fuster García, Begoña 1
  2. Lillo Bañuls, Adelaida 1
  3. Martínez Mora, Carmen 1
  4. Ramón Rodríguez, Ana 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Journal:
Cuadernos de turismo

ISSN: 1139-7861

Year of publication: 2010

Issue: 25

Pages: 69-98

Type: Article

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More publications in: Cuadernos de turismo

Abstract

The growth and expansion of hotel companies has led to concentrate on the internationalization of their activities, developing strategies of FDI in different countries. This paper presents the main results of a study of six cases of Spanish holiday tourist groups involved in the internationalization process, selected for their relevance and strategies of behaviour.

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