La influencia del ajuste estrategia-estructura sobre el desempeño organizativo
ISSN: 0422-2784
Datum der Publikation: 2009
Titel der Ausgabe: La industria del juguete en España : el futuro de un sector tradicional
Nummer: 372
Seiten: 181-194
Art: Artikel
Andere Publikationen in: Economía industrial
Zusammenfassung
This study has as its aim to empirically analyse relationships between competitive strategy and operative structure, and their role as a business success factor, with a sample of large Spanish firms. Following the guidelines of the contingent approach, we checked the correspondences observed in the theory in order to determine which strategy-structure associations are considered more consistent with one another. The empirical contrast of the hypothetical model shows us that the cost leadership strategies are positively associated with mechanistic structures, and also that firms in which there is consistency between strategy and structure obtain better results in terms of return on assets, return on sales, and return on equity