La influencia del ajuste estrategia-estructura sobre el desempeño organizativo

  1. Pertusa Ortega, Eva M.
  2. Molina Azorín, José F.
  3. Claver Cortés, Enrique
Revista:
Economía industrial

ISSN: 0422-2784

Any de publicació: 2009

Títol de l'exemplar: La industria del juguete en España : el futuro de un sector tradicional

Número: 372

Pàgines: 181-194

Tipus: Article

Altres publicacions en: Economía industrial

Resum

This study has as its aim to empirically analyse relationships between competitive strategy and operative structure, and their role as a business success factor, with a sample of large Spanish firms. Following the guidelines of the contingent approach, we checked the correspondences observed in the theory in order to determine which strategy-structure associations are considered more consistent with one another. The empirical contrast of the hypothetical model shows us that the cost leadership strategies are positively associated with mechanistic structures, and also that firms in which there is consistency between strategy and structure obtain better results in terms of return on assets, return on sales, and return on equity