Writing strategies for business communication

  1. Guillén Nieto, Victoria
  2. Williams, Judith

Editorial: Aguaclara

ISBN: 84-8018-251-2

Any de publicació: 2004

Tipus: Llibre

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Resum

Strategy is the key to business success. Reaching a particular target in business transactions depends not only on exchanging information but also on doing so purposefully and effectively. To produce the desired effects in business transactions one needs to communicate strategically, that is, to develop a detailed plan or scheme, i.e., a macro-strategy, specifically designed for a particular aim.

Fuente de los datos: Dialnet