The value of marketer- generated content of social network sites: Media antecedents and behavioral responses
- Martínez-Navarro, J.
- Bigné, E.
ISSN: 1526-6133, 1938-9027
Année de publication: 2017
Volumen: 18
Número: 1
Pages: 52-72
Type: Article
Revue:
Journal of Electronic Commerce Research