The value of marketer- generated content of social network sites: Media antecedents and behavioral responses

  1. Martínez-Navarro, J.
  2. Bigné, E.
Journal:
Journal of Electronic Commerce Research

ISSN: 1526-6133,  1938-9027

Year of publication: 2017

Volume: 18

Issue: 1

Pages: 52-72

Type: Article

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Data source: Scopus