The Influence of Alcohol Advertising in Underage versus Overage Alcohol ConsumptionAffective Responses and Advertising Effectiveness

  1. Miquel Romero, María José
  2. Sancho Esper, Franco
Libro:
Advances in Advertising Research

Editorial: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-3134-4

Ano de publicación: 2012

Título do volume: Breaking New Ground in Theory and Practice

Volume: 2

Páxinas: 93-108

Tipo: Capítulo de libro

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