The Influence of Alcohol Advertising in Underage versus Overage Alcohol ConsumptionAffective Responses and Advertising Effectiveness

  1. Miquel Romero, María José
  2. Sancho Esper, Franco
Livre:
Advances in Advertising Research

Éditorial: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-3134-4

Année de publication: 2012

Titre du volume: Breaking New Ground in Theory and Practice

Volumen: 2

Pages: 93-108

Type: Chapitre d'ouvrage

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