Publications in collaboration with researchers from Universidad de Costa Rica (4)

2022

  1. Las cadenas de valor en los corredores biológicos como estrategia para el diseño de experiencias ecoturísticas en Costa Rica

    Diseñando experiencias sostenibles en turismo (Tirant Humanidades), pp. 161-169

2020

  1. A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

    Industrial Marketing Management, Vol. 90, pp. 523-537

2019

  1. A step further in sentiment analysis application in marketing decision-making

    Springer Proceedings in Complexity

  2. Managing marketing decision-making with sentiment analysis: An evaluation of the main product features using text data mining

    Sustainability (Switzerland), Vol. 11, Núm. 15