Saila
MARKETING
Argitalpenak (7) Ikertzaileren baten partaidetza izan duten argitalpenak
2017
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Aggregate consumer ratings and booking intention: the role of brand image
Service Business, Vol. 11, Núm. 3, pp. 543-562
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How Strategic Groups Act Competitively Within and Across Markets
Managerial and Decision Economics, Vol. 38, Núm. 7, pp. 1017-1032
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International residential tourist shopping styles: A study of British and German citizens in Spain
Tourism Economics, Vol. 23, Núm. 3, pp. 485-505
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Perceived risk of urban water consumption: Scale development, validation and characterisation in Spain
Urban Water Journal, Vol. 14, Núm. 4, pp. 354-360
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The effects of price promotion on relative virtue and vice food products
International Food and Agribusiness Management Review, Vol. 20, Núm. 5, pp. 637-654
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The value of marketer- generated content of social network sites: Media antecedents and behavioral responses
Journal of Electronic Commerce Research, Vol. 18, Núm. 1, pp. 52-72
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¿Es el nombre de la marca un criterio de elección más usado por los consumidores? Un estudio crosscultural en España y Rusia
Espacios, Vol. 38, Núm. 52