Department
MARKETING
Articles (8) Publications in which a researcher has participated
2016
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Alcohol regulation, communication strategies and underage alcohol consumption in Spain: Implications for social marketing
Journal of Social Marketing, Vol. 6, Núm. 4, pp. 390-411
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Estimating the willingness to pay for a sustainable wine using a Heckit model
Wine Economics and Policy, Vol. 5, Núm. 2, pp. 96-104
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La demanda y los mercados turísticos
Canelobre: Revista del Instituto Alicantino de Cultura "Juan Gil-Albert", Núm. 66, pp. 66-75
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Productivity growth in the winery sector: evidence from Italy and Spain
International Journal of Wine Business Research, Vol. 28, Núm. 1, pp. 59-75
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Spanish domestic airline market structure and incumbent cost response to market entry: Direction and magnitude of response
Journal of Transport Economics and Policy, Vol. 50, Núm. 3, pp. 223-244
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The effect of collective brand on advertising productivity
British Food Journal, Vol. 118, Núm. 10, pp. 2475-2490
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The influence of size on winery performance: Evidence from Italy
Wine Economics and Policy, Vol. 5, Núm. 1, pp. 33-41
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The role of credibility and negative feelings in comparative perceptual bias related to environmental hazards
Journal of Environmental Psychology, Vol. 47, pp. 1-13