Departament
MÀRQUETING
Articles (7) Publicacions en què ha participat algun/a investigador/a
2015
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Aprendizaje cooperativo y evaluación formativa en marketing:: tándem ganador en docencia universitaria
Opción: Revista de Ciencias Humanas y Sociales, Núm. 1, pp. 355-377
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Detecting Free Riders in Collective Brands through a Hierarchical Choice Process
Journal of Travel Research, Vol. 54, Núm. 3, pp. 288-301
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Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese
Review of Managerial Science, Vol. 9, Núm. 1, pp. 175-196
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Effects of message appeal and service type in CSR communication strategies
Journal of Business Research, Vol. 68, Núm. 7, pp. 1488-1495
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Exploring the Shopping Motivations of International Residential Tourists
Tourism analysis, Vol. 20, Núm. 1, pp. 99-109
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Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositories
Scientometrics, Vol. 104, Núm. 3, pp. 907-930
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Testing the decoy effect in the presence of store brands
International Journal of Retail and Distribution Management, Vol. 43, Núm. 2, pp. 113-125