Departamento
MARKETING
Artigos (4) Publicacións nas que participase algún/ha investigador/a
2012
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Cross-category demand effects of price promotions
Journal of the Academy of Marketing Science, Vol. 40, Núm. 4, pp. 572-586
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Rivalry within strategic groups and consequences for performance: The firm-size effects
Strategic Direction, Vol. 28, Núm. 4, pp. 280-284
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The free breakfast effect: An experimental approach to the zero price model in tourism
Journal of Travel Research, Vol. 51, Núm. 3, pp. 243-249
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Using values and shopping styles to identify fashion apparel segments
International Journal of Retail & Distribution Management, Vol. 40, Núm. 3, pp. 180-199