Articles (4) Publications auxquelles un chercheur a participé

2012

  1. Cross-category demand effects of price promotions

    Journal of the Academy of Marketing Science, Vol. 40, Núm. 4, pp. 572-586

  2. Rivalry within strategic groups and consequences for performance: The firm-size effects

    Strategic Direction, Vol. 28, Núm. 4, pp. 280-284

  3. The free breakfast effect: An experimental approach to the zero price model in tourism

    Journal of Travel Research, Vol. 51, Núm. 3, pp. 243-249

  4. Using values and shopping styles to identify fashion apparel segments

    International Journal of Retail & Distribution Management, Vol. 40, Núm. 3, pp. 180-199