Departamento
MARKETING
Publicaciones (5) Publicaciones en las que ha participado algún/a investigador/a
2005
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Asymmetric rivalry between strategic groups: Response, speed of response and ex ante vs. ex post competitive interaction in the spanish bank deposit market
Strategic Management Journal, Vol. 26, Núm. 8, pp. 713-745
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Commercial and philanthropic sponsorship Direct and interaction effects on company performance
International Journal of Market Research, Vol. 47, Núm. 1, pp. 75-99
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Heckit modelling of tourist expenditure: Evidence from Spain
International Journal of Service Industry Management, Vol. 16, Núm. 3, pp. 271-293
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Modelización estocástica. Un proceso de elección del turista en tres etapas
Annals of Tourism Research en Español, Vol. 7, Núm. 1, pp. 112-137
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Stochastic modeling. A three-stage tourist choice process
Annals of Tourism Research, Vol. 32, Núm. 1, pp. 49-69