MARKETING
Departamento
Virginia Tech - Wake Forest University
Blacksburg, Estados UnidosPublicaciones en colaboración con investigadores/as de Virginia Tech - Wake Forest University (10)
2025
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Navigating market waves: How CEO political ideology shapes the currents of innovation-induced tourism value
Tourism Management, Vol. 106
2024
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A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb
International Journal of Hospitality Management, Vol. 123
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Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction
Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315
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If the wind blows, adjust your sail:: Political ideology, social responsibility, and performance
Annals of Tourism Research, Vol. 108
2023
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Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
Journal of Hospitality and Tourism Research, Vol. 47, Núm. 2, pp. 354-374
2022
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The effect of movie and television placements
Tourism Management, Vol. 91
2021
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Brand Alliances and Stock Reactions
Journal of Business-to-Business Marketing, Vol. 28, Núm. 1, pp. 3-13
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Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category
Tourism Management, Vol. 83
2020
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The Bundling Strategy: The One-Click Effect on Loss Aversion
Journal of Hospitality and Tourism Research, Vol. 44, Núm. 4, pp. 704-712
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¿Battle Royale a nivel de producto? el papel de la rivalidad en la longevidad comercial
III Congreso Iberoamericano de Jóvenes Investigadores en Ciencias Económicas y Dirección de Empresas: actas, Sevilla, 26 y 27 de noviembre de 2020