Publikationen in Zusammenarbeit mit Forschern von IESEG School of Management (2)

2023

  1. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study

    Industrial Marketing Management, Vol. 108, pp. 47-64

2019

  1. Children as actors of tomorrow’s hypermarket experience

    International Journal of Retail and Distribution Management, Vol. 47, Núm. 6, pp. 699-711