Publications by the researcher in collaboration with Erick Kauffmann Incer (3)

2020

  1. A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

    Industrial Marketing Management, Vol. 90, pp. 523-537

2019

  1. A step further in sentiment analysis application in marketing decision-making

    Springer Proceedings in Complexity

  2. Managing marketing decision-making with sentiment analysis: An evaluation of the main product features using text data mining

    Sustainability (Switzerland), Vol. 11, Núm. 15