MARKETING
Fachbereich
JUAN LUIS
NICOLAU GONZALBEZ
Forscher in der Zeit 1996-2022
Publikationen, an denen er mitarbeitet JUAN LUIS NICOLAU GONZALBEZ (78)
2025
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Navigating market waves: How CEO political ideology shapes the currents of innovation-induced tourism value
Tourism Management, Vol. 106
2024
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A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb
International Journal of Hospitality Management, Vol. 123
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Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction
Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315
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If the wind blows, adjust your sail:: Political ideology, social responsibility, and performance
Annals of Tourism Research, Vol. 108
2023
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Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
Journal of Hospitality and Tourism Research, Vol. 47, Núm. 2, pp. 354-374
2022
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The effect of movie and television placements
Tourism Management, Vol. 91
2021
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Brand Alliances and Stock Reactions
Journal of Business-to-Business Marketing, Vol. 28, Núm. 1, pp. 3-13
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Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category
Tourism Management, Vol. 83
2020
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The Bundling Strategy: The One-Click Effect on Loss Aversion
Journal of Hospitality and Tourism Research, Vol. 44, Núm. 4, pp. 704-712
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¿Battle Royale a nivel de producto? el papel de la rivalidad en la longevidad comercial
III Congreso Iberoamericano de Jóvenes Investigadores en Ciencias Económicas y Dirección de Empresas: actas, Sevilla, 26 y 27 de noviembre de 2020
2018
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El aporte visual de la etiqueta desde una perspectiva intercultural
Langues, cultures et gastronomie: communication interculturelle et contrastes (Peter Lang), pp. 169-188
2016
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Estimating the willingness to pay for a sustainable wine using a Heckit model
Wine Economics and Policy, Vol. 5, Núm. 2, pp. 96-104
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La demanda y los mercados turísticos
Canelobre: Revista del Instituto Alicantino de Cultura "Juan Gil-Albert", Núm. 66, pp. 66-75
2015
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Detecting Free Riders in Collective Brands through a Hierarchical Choice Process
Journal of Travel Research, Vol. 54, Núm. 3, pp. 288-301
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Testing the decoy effect in the presence of store brands
International Journal of Retail and Distribution Management, Vol. 43, Núm. 2, pp. 113-125
2014
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Industry-specific effect of CSR initiatives: Hotels and airlines
Kybernetes, Vol. 43, Núm. 3, pp. 547-564
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The differentiated effects of CSR actions in the service industry
Journal of Services Marketing, Vol. 28, Núm. 7, pp. 558-565
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Who performs a stronger response to whom? Detecting individual competitive actions and reactions
Review of Managerial Science, Vol. 8, Núm. 3, pp. 385-403
2013
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La equidad de la evaluación continua en el marco del EEES
Diseño de acciones de investigación en docencia universitaria (Servicio de Publicaciones), pp. 1909-1924
2012
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La Equidad de la Evaluación Subjetiva en el Sistema de Evaluación Continua
X Jornades de Xarxes d'Investigació en Docència Universitària: la participació i el compromís de la comunitat universitària