ORGANIZACION DE EMPRESAS
Saila
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Glasgow Caledonian University
Glasgow, Reino UnidoGlasgow Caledonian University-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2020
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Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
Journal of Fashion Marketing and Management, Vol. 25, Núm. 1, pp. 117-132