Publications (30) MARTA ESTRADA GUILLEN publications

2024

  1. Co-creating customer experiences in service ecosystems: a study in a tourist destination

    Journal of Services Marketing, Vol. 38, Núm. 10, pp. 1-16

  2. Sustainability and local food at tourist destinations: a study from the transformative perspective

    Journal of Sustainable Tourism, Vol. 32, Núm. 5, pp. 1008-1026

2023

  1. Memorable customer experiences and autobiographical memories: From service experience to word of mouth

    Journal of Retailing and Consumer Services, Vol. 72

  2. Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations

    Corporate Social Responsibility and Environmental Management, Vol. 30, Núm. 1, pp. 342-357

2022

  1. Does Mindfulness Influence Academic Performance? The Role of Resilience in Education for Sustainable Development

    Sustainability (Switzerland), Vol. 14, Núm. 7

  2. Sostenibilidad y gastronomía local en los destinos turísticos en el contexto de la covid-19

    Revista de marketing y publicidad, Núm. 6, pp. 7-34

  3. The impact of COVID-19 on university students and competences in education for sustainable development: Emotional intelligence, resilience and engagement

    Journal of Cleaner Production, Vol. 380

  4. The role of bank employees' emotional intelligence in relationship quality in a post-crisis context

    Towards humanizing workplaces and organizations: enriching theory and practice through multiple approaches (Tirant lo Blanch), pp. 99-118

2021

  1. Does emotional intelligence influence academic performance? The role of compassion and engagement in education for sustainable development

    Sustainability (Switzerland), Vol. 13, Núm. 4, pp. 1-18

  2. Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities

    Journal of Business Research, Vol. 137, pp. 430-443

2020

  1. Entity crisis, halo effect and loyalty

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 1, pp. 155-180

2019

  1. Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach

    Journal of Marketing Theory and Practice, Vol. 27, Núm. 2, pp. 227-250

  2. Environmental sustainability and the hospitality customer experience: A study in tourist accommodation

    Sustainability (Switzerland), Vol. 11, Núm. 19

  3. Increasing customer loyalty through customer engagement in the retail banking industry

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 3, pp. 461-484

  4. Service quality and customer loyalty in a post-crisis context. Prediction-oriented modeling to enhance the particular importance of a social and sustainable approach

    Sustainability (Switzerland), Vol. 11, Núm. 18

  5. The Relation between Learning Styles according to the Whole Brain Model and Emotional Intelligence: A Study of University Students

    ESE: Estudios sobre educación., Núm. 36, pp. 85-111

2018

  1. El juego como metodología para el aprendizaje cooperativo de las ventas

    Redmarka: revista académica de marketing aplicado, Núm. 20, pp. 115-133

  2. Emotional intelligence training for business administration undergraduates: An educational experience

    Emotional Intelligence: Perceptions, Interpretations and Attitudes (Nova Science Publishers, Inc.), pp. 217-248

2017

  1. Satisfaction and Loyalty among Older Spanish Customers through Bank Service Quality.

    Service quality (SQ): perspectives, management and improvement strategies (Novinka), pp. 81-103

  2. Satisfaction and loyalty among older spanish customers through bank service quality

    Service Quality (SQ): Perspectives, Management and Improvement Strategies (Nova Science Publisher Inc.), pp. 81-103