Publications in collaboration with researchers from Universitat Autònoma de Barcelona (3)

2024

  1. Integrated model for evaluating social media strategy

    Priorities for Public Relations Leaders (Peter Lang AG), pp. 73-101

2023

  1. Does universities' posting strategy influence their social media engagement? An analysis of the top-ranked higher education institutions in different countries

    Higher Education Quarterly, Vol. 77, Núm. 4, pp. 911-931

  2. Presencia y actividad de las universidades en redes sociales

    CORA.Repositori de Dades de Recerca