RODOLFO
MARTÍNEZ GRAS
PROFESOR/A ASOCIADO/A LOU


Universidad de Murcia
Murcia, EspañaPublications in collaboration with researchers from Universidad de Murcia (2)
2024
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Integrated model for evaluating social media strategy
Priorities for Public Relations Leaders (Peter Lang AG), pp. 73-101
2023
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Evaluating the content strategy developed by universities on social media
El profesional de la información, Vol. 32, Núm. 2