HIGINIO
MORA MORA
CATEDRATICO/A DE UNIVERSIDAD
Erick
Kauffmann Incer
Publicaciones en las que colabora con Erick Kauffmann Incer (3)
2020
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A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
Industrial Marketing Management, Vol. 90, pp. 523-537
2019
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A Review of the Analytics Techniques for an Efficient Management of Online Forums: An Architecture Proposal
IEEE Access, Vol. 7, pp. 12220-12240
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Managing marketing decision-making with sentiment analysis: An evaluation of the main product features using text data mining
Sustainability (Switzerland), Vol. 11, Núm. 15