Publikationen in Zusammenarbeit mit Forschern von Universitat de València (2)

2020

  1. Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions

    Current Issues in Tourism

2015

  1. Effects of message appeal and service type in CSR communication strategies

    Journal of Business Research, Vol. 68, Núm. 7, pp. 1488-1495