MARIA DOLORES
DE JUAN VIGARAY
PROFESOR/A TITULAR UNIVERSIDAD
Copenhagen Business School
Copenhague, DinamarcaPublications in collaboration with researchers from Copenhagen Business School (1)
2023
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Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
Industrial Marketing Management, Vol. 108, pp. 47-64