Publicaciones en colaboración con investigadores/as de University of Wisconsin–Milwaukee (3)

2005

  1. Smoother surfing across cultures: Bilinguals on the web

    Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Lawrence Erlbaum Associates), pp. 228-245

2003

  1. The impact of language and congruity on persuasion in multicultural e-marketing

    Journal of Consumer Psychology, Vol. 13, Núm. 1-2, pp. 41-50

2002

  1. Cross-cultural and cognitive aspects of web site navigation

    Journal of the Academy of Marketing Science, Vol. 30, Núm. 4, pp. 397-410