Marketing Experiencial y Comunicación Integrada (MAE-CO)

MAE-CO

Foto de Marketing Experiencial y Comunicación Integrada (MAE-CO)

Foto de Sergio A.

Sergio A.
Useche Hernández

Sergio A. Useche Hernández-rekin lankidetzan egindako argitalpenak (5)

2024

Using demographic, psychosocial, behavioural and safety-related factors to assess cyclists' behaviour: A comparative approach across 19 countries
Data in Brief

2023

Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Frontiers in Sustainable Cities, Vol. 5
Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)
Heliyon, Vol. 9, Núm. 8

2021

Are traffic announcements really effective? A systematic review of evaluations of crash-prevention communication campaigns
Safety, Vol. 7, Núm. 4
“Where Have I Heard It?” Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
Energies, Vol. 14, Núm. 18