Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
![Foto de Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)](/img/grupo.png)
![Foto de Universidad de Málaga](/img/noimage_org.png)
Universidad de Málaga
Málaga, EspañaPublications en collaboration avec des chercheurs de Universidad de Málaga (3)
2023
-
Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Systems, Vol. 11, Núm. 4
2022
-
Brand’s communications in Covid-19. Social role during and after lockdown
Cogent Social Sciences, Vol. 8, Núm. 1
2020
-
Resilience and anti-stress during COVID-19 isolation in Spain: An analysis through audiovisual spots
International Journal of Environmental Research and Public Health, Vol. 17, Núm. 23, pp. 1-23