Advanced deveLopment and empIrical research on Software (ALISoft)
Copenhagen Business School
Copenhague, DinamarcaCopenhagen Business School-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2023
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Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
Industrial Marketing Management, Vol. 108, pp. 47-64