Advanced Development and EmpIrical Research on Software (ALISoft)
IESEG School of Management
Puteaux, FranciaPublications in collaboration with researchers from IESEG School of Management (2)
2023
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Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
Industrial Marketing Management, Vol. 108, pp. 47-64
2019
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Children as actors of tomorrow’s hypermarket experience
International Journal of Retail and Distribution Management, Vol. 47, Núm. 6, pp. 699-711