Publicaciones en colaboración con investigadores/as de University of Groningen (4)

2014

  1. Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment

    Technological Forecasting and Social Change, Vol. 88, pp. 49-63

2012

  1. Cross-category demand effects of price promotions

    Journal of the Academy of Marketing Science, Vol. 40, Núm. 4, pp. 572-586

2008

  1. Decomposing the sales promotion bump accounting for cross-category effects

    International Journal of Research in Marketing, Vol. 25, Núm. 3, pp. 201-214

2006

  1. Marketing variables in macro-level diffusion models

    Journal fur Betriebswirtschaft, Vol. 56, Núm. 3, pp. 155-183