Contabilidad y Finanzas (CyF)
University of Groningen
Groninga, HolandaPublicaciones en colaboración con investigadores/as de University of Groningen (4)
2014
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Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Technological Forecasting and Social Change, Vol. 88, pp. 49-63
2012
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Cross-category demand effects of price promotions
Journal of the Academy of Marketing Science, Vol. 40, Núm. 4, pp. 572-586
2008
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Decomposing the sales promotion bump accounting for cross-category effects
International Journal of Research in Marketing, Vol. 25, Núm. 3, pp. 201-214
2006
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Marketing variables in macro-level diffusion models
Journal fur Betriebswirtschaft, Vol. 56, Núm. 3, pp. 155-183