MARIA JESUS
SANTA MARIA BENEYTO
PROFESOR/A TITULAR UNIVERSIDAD
Publications by the researcher in collaboration with MARIA JESUS SANTA MARIA BENEYTO (9)
2023
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The Effect of Tangible Promotions on an Intangible Environment
Journal of Travel Research
2021
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Hotels' COVID-19 innovation and performance
Annals of Tourism Research, Vol. 88
2017
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Sports results creating tourism value: Rafael Nadal's tennis match points worth €12,000,000
Tourism Economics, Vol. 23, Núm. 3, pp. 697-701
2015
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Battle royal in biotechnology: R&D vs. product vs. process innovations
Technology Analysis and Strategic Management, Vol. 27, Núm. 5, pp. 503-516
2013
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Celebrity endorsers' performance on the "ground" and on the "floor"
Marketing Letters, Vol. 24, Núm. 2, pp. 143-149
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Communicating excellence in innovation
Economics Letters, Vol. 118, Núm. 1, pp. 87-90
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The effect of innovation on hotel market value
International Journal of Hospitality Management, Vol. 32, Núm. 1, pp. 71-79
2012
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Effect of innovation on airlines' operating leverage: A Spanish case study
Journal of Air Transport Management, Vol. 25, pp. 44-46
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Gauging innovation worth for airlines
Journal of Air Transport Management, Vol. 20, pp. 9-11