Institutional, Political and Social Advertising (GEPIPS)
Universidade de Santiago de Compostela
Santiago de Compostela, EspañaPublications in collaboration with researchers from Universidade de Santiago de Compostela (1)
2022
-
Convergence of linear television and digital platforms: An analysis of YouTube offer and consumption
European Journal of Communication, Vol. 37, Núm. 4, pp. 426-442